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Online holiday spending doubles from previous year

Spending touched $8.7 billion

     
4:34 pm on Dec 26, 2000 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Online holiday spending more than doubled this year from 1999 levels, as volume surged in early November and maintained peak levels, according to a study by investment banker Goldman Sachs and Web research firm PC Data. Total Internet holiday spending touched $8.7 billion, up 108 percent from the $4.2 billion shoppers spent on the Web in 1999, said the study, which tracked spending from the first week of November to December 17. Holiday sales peaked at $1.6 billion in the week ending Dec. 17, the study added, inching up from $1.5 billion spent in the earlier week. The earlier start to online holiday shopping this year was spurred by customers anxious to have gifts delivered on time and by retailers encouraging early shopping for easier management, it said. -- Reuters
5:40 pm on Dec 26, 2000 (gmt 0)

10+ Year Member



My experience for online sales was they turned on like a faucet on Dec. 7 and stayed on until Dec. 21.

I had a good amount of early orders but they were driven by direct mail to previous customers, not online sales.

 

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