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a quick look at 40 e-commerce sites i look after (all uk based) shows total sales for these 40 sites are 13% below normal. the drop happened on sunday 16th / monday 17th, not the day the war started (weds? thurs?)
before monday 17th, the sun was shining but we had cold winds .... from about monday 17th, the winds had eased off ... it's been getting warmer and warmer ..... i guess people are going out and catching some rays while they can .... sunshine in the uk is very unpredictable ....
this was only brief analysis so not looked at sales levels on each site etc and not looked at every e-commerce site i look after ......
my own (main) site has been almost dead since thursday ....
Heard on TV last night that many servers are reporting attacks from Moslem sources. Phone-in customers aren't saying that they're having problems buying from us online, though. That doesn't seem to be the problem.
I notice that keyword bids related to our products have risen dramatically on Overture lately. My guess is our competitors are trying to maintain sales levels amid the downturn.
By contrast, sales in January were wonderful and keyword bids dropped, perhaps because many of our competitors had more business than they could handle.
Since the war started, sales decreased quite a bit, but are quickly pulling their way back up to near where they were. The shock of war has worn off, people are going back to their normal lives (at least in the UK, in general).
Travel firms especially are being hit quite hard, indeed there was a high profile story in the uk this week!
It is the usual case in war, some sectors win (construction, defence contractors), others like travel lose. Overall net effect is often negligible.