BOGOFs and 2-fers

Anyone implemented freebie offers?

[epfantasia]

Just wondering if anyone has, or has ever seen, a shopping-cart type site doing BOGOF promotions (buy one-get one free), two-for-ones, etc.

Would really appreciate seeing how this is done out there, ie, simply throwing the free item into the basket, or appropriately reducing the item costs...

[graywolf]

epfantasia

We use all sorts of bogo's and let me say they are a real pain in the a**. These are currently some of the promos we offer:

buy A get A free or at a discount
buy A get B free or at a discount
buy A get B and C free or at a discount
buy A get B or C free or at a discount
buy Xqty of A get B free or at a discount
buy $X of A get B free or at a discount

We use Microsoft Site Server with an extremley customized VBScript pipeline component. When you add item A to your shopping cart you come to an intermediate page that says something like your purcahse qualifies you for the folllowing bonus would you like to take advantage of the offer. I have this page for 2 reasons, 1 so the customers sees the bonus and knows they are getting it, and if the item isn't free.

[brakthepoet]

We do the BOGO/bonus buy offers also, but maybe a bit differently than others. Due to some limitations with our shopping cart, we are unable to do the "throw it in the cart, get a discount at the end" method. For each item we created a second item to buy that contained the special offer. If we are selling item # WI, widgets for $9.99 each, then we also offered directly below it item # WI_times_4, $29.97, 4 widgets for the price of 3. Accompanying the item was a bit of hooplah about the item savings, shipping savings, etc.

Originally it was just an inelegant solution that I wasn't particularly fond of. But, we've found that our customers really like having the bonus pack listed. It seems to give them a bit of comfort knowing that they're putting into their cart an item that's a bargain rather than putting an item in and getting a bargain later. The psychological impact of knowing up front that they're getting a good deal has done wonders for our bottom line.

Any other BOGO succeses?