Advertising strategies

Ideas on how most effectively to advertise

[spicysamosa]

I'm interested in kowing how people advertise their sites.. what are the most effective methods you have found and what things you have tried but will never do again?

I would start things off, but have not started by business as yet!

Cheers!

[fathom]

Hi spicysamosa & welcome to WebmasterWorld. ;) Love your handle :)

If you have a small ad budget I would start with Goolge Adwords. Budget a campaign say around $100 and start with the most precise matches of terms to your product/service.

Although high usage terms tend to produce a more diverse audience to your site and more potential for sales - this can produce a vast uninterested audience thus your budget is eaten away pretty quickly.

As far as staying away from any - most avenues will produce fruition, some more than other, and some cost more than others, but they are to a degree effective.

The only clear thing to avoid is third party paid-off submission. This is fruitless - and a total waste of your budget.

I'm sure other members will be along to suggest some more avenues based on their experiences.

Good Luck :)

Rod

[sem4u]

I would do some keyword research at Overture and Wordtracker with keyphrases related to your business.

Then optimise your website with SEO teqniques learnt in this forum. Submit your website to the top search engines and find some quality sites that will link to yours.

Also, go for pay per click (PPC) with AdWords and Overture.

Check log files to see where your traffic is coming from.

Hope this summary helps :)