What are the best avenues of web promotion?

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What are the best avenues of web promotion?

alex_cross

8:44 am on Jan 31, 2003 (gmt 0)

Other than Ad-Words, Overture, LookSmart, and basic search engine ranking are there any quality forms web promotion?

Shakil

8:54 am on Jan 31, 2003 (gmt 0)

Press releases can do absolute wonders and drive 10000s of visitors to your site.

However make sure the release is newsworthy, I remember us having a link on a BBCnews page once which brought about 17.000 visitors in a day.

cost was Ł10 for the press release through sourcewire, and Ł200 to have the stuff written by a journalist.

Shak

alex_cross

9:35 am on Jan 31, 2003 (gmt 0)

Don't you need something unique to do a press release?

sem4u

9:40 am on Jan 31, 2003 (gmt 0)

You need something unique, new or just newsworthy.

fathom

9:44 am on Jan 31, 2003 (gmt 0)

email - however, if unsolicited I highly recommend not making this a product/service promo - but exposure and get them to opt-in.

Marketing Guy

9:53 am on Jan 31, 2003 (gmt 0)

Word of mouth (need to provide a good service for this - similar to a press release - it has to be worthy!).

Networking (meet other liked minded people - share ideas, etc).

Business partnerships (a simple link exchange can in time develop into a profitable business partnership for both parties).

alex_cross

2:13 pm on Jan 31, 2003 (gmt 0)

Where do you Network?

Marketing Guy

2:16 pm on Jan 31, 2003 (gmt 0)

Here. There. Everywhere. :)

Not really a set method or process - just a case of chatting with people and making contacts.

Shakil

2:18 pm on Jan 31, 2003 (gmt 0)

Don't you need something unique to do a press release?
=====================================================

not that hard is it!

Shak

alex_cross

3:15 pm on Jan 31, 2003 (gmt 0)

Is there a good place to find opt-in email lists?

What about Dealtime, BizRate, etc...

Crazy_Fool

4:40 pm on Jan 31, 2003 (gmt 0)

>>Is there a good place to find opt-in email lists?

probably not. opt-in lists are rarely opt-in at all. someone just rounds up thousands of email addresses and sells them, claiming that everyone on the list opted in. even if people do opt in to a mailing list, they generally opt in to get information about one thing, not to have their email address sold to spammers around the world and not to receive irrelevant junk mail.

fathom

4:54 pm on Jan 31, 2003 (gmt 0)

Is there a good place to find opt-in email lists

You!

Existing customers is a good place to start, as they are not only opt-in - they are also the easier sale (product dependent).