online advertising

first forary (kelkoo perhaps)

[gibbon]

Having mainly relied on search engine traffic (and ppc bidding etc) we have decided to try our luck at other online advertising.

We have looked at kelkoo in the uk, but am not sure how effective they are likely to be? does anyone have experience of these, or other forms of advertising as a first trial?

[edit_g]

While sceptical at first, we found that they generated a lot of really good leads and the ROI has so far proved itself to be very good.

The other bonus is that they often buy the premium listing on Google for their different sections- and you know how good Google traffic is.

[gibbon]

edit_g

many thanks

do find it easy to track effectiveness of the listings?

[edit_g]

We track it at our end and they track it at theirs.

They send you a weekly report and for the first time on a deal like this (and I kid you not) their figures didn't vary too much from ours, which reduced headaches by no end.

[gibbon]

many thanks edit_g :)

[silverphoenix]

I don't know how much kazaa.com charges but they definitely have the eyeballs you want - there are at least 3,000,000 million pairs of eyeballs at any given second of the day.

Also, just because kazaa members download music and crappy movies for free does not mean that they will not buy. I have seen cdiscount.com, priceminister.com advertising through kazaa.