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Our website offers items that are seaonal, and back in 1999 when we opened the site, we decided to change the banner and the color scheme for each season, and wes still do. Is this something other sites still do, or should we focus on one color scheme that stays the same, and look for some other more subtle change, like a corner of the front page that reflects seasonal change.
An argument for changing it would be that customers may want to see that the site is changing and may be interested to see what we've done this season. An argument for finding a common ground is that some customers don't like change. What do you think?
We change the appearance of our corporate website 2-3 times a year. Even though our products are not seasonal, it's nice to switch up the feel of the interface occasionally (Christmas, Canada Day, St. Patricks Day, Halloween etc..)
It doesn't have to be a drastic change, maybe just adding some seasonal colours or changing up your logo a tad.
I appreciate the effort that websites make to "freshen up" their look. AlltheWeb is a good example. It's nice to know that companies have the time to get into a holiday spirit, whatever the holiday may be.
See, we basically change the banner to a different background, but all the buttons are in the same place. And same with our navigation, we just use CSS to change the colors of the background and buttons there, but we never move them.
Define drastic! LOL
Personally, I like it when a company pays homage to the seasons/holidays and changes their site to suit. Whether they be a cart or a services oriented site makes no difference. It says "we're human and we can relate" so I'm all for seasonal/holiday changes.
I'd like to set the site to look the same, but maybe designate a corner of the site to 'honor the season'. Right now whenever I go to my own site I almost want to puke because it is valentine pink. Ughh.
One of company's that I think does this really well is the "secret" lingerie company.