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Forum Moderators: buckworks
It might sound weird, but I suspect that some people just cannot recognize that this pretty "add to cart" image (that we have carefully and elaborately created) is actually a button to press at.
From other side, everybody should have pressed a standard button in MS Windows, say to save a "Word" document to disk.
I wander if using a standard form submit buttons (<input type="submit" value="Add to Basket"> over <input type="image" src=...">) would increase action-recognition and hence conversion ratio.
What do you people think? If somebody tried it and noticed positive changes in conversion ratio?
There is a load of good info in this thread, but it doesn't actually answer your question:
Does Your Buy Button Suck? [webmasterworld.com]
I'll try to gather some stats (will take some months I recon), and will write to the forum.
Go with your gut. You prefer to use the KISS principal. Part of the KISS principal is "don't make me think." If it's not painfully obvious then it requires the user to think and you will lose sales because of it. The further from obvious it is the more sales you'll lose.
We've participated in some seminars dedicated to our product and have seen that a part of our auditory are public sector servants, 50-years-old ladies from rural areas.
They have interest in our product because they cannot get it locally. They have state financing for purchasing our product (i.e. in our shop), and they have Internet access.
We made presentations to show how to purchase in Internet, but I wonder if any tool more advanced than a hammer might be too complicated.