Publishing return rate of a widget.

Helpful consumer advocacy or disaster for your business?

[sun818]

If you sell a multitude of widgets, you eventually run into a dud that has a high rate of return. What is your opinion on publishing this return rate as part of your product description?

[jweighell]

Wouldn't it make more sense to just stop selling it? Sell any stock left at cost price on ebay...

[haggul]

Yeah - just delist it - if you are getting too many back processing the returns is usually a pain - plus if you know they are no good you might alienate customers - cos I bet they won't read the info at time of ordering and only bash you with it when their widget goes bang!