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So my question is not so much a business one as more of a snob one.
Are they considered a little "low rent"?
I'd appreciate all opinions on this.
I did take it off after a while as I didn't make a lot of money from it and I was worried it was taking customers away from my site.
The good thing with adsense is that it takes virtually no effort to put it up and try it. If it works, then fine, and if it doesn't you can take it off - and you've only wasted a few minutes of your time!
From a snobish point of view I think the average user wont think any less of your site because it has adsense... simply because it is so common place now. However it does all depend whether it suits the design of your site etc.
Yes, I consider AdSense "low rent." The implication is that you're not doing well with what you're selling. But only if you sell something as the main focus of the site! My site derives all its income from AdSense and I love it. :)
Ok, so we have what we feel is a good quality website selling a good quality product in a field that could be considered high end with a fair amount of it's own geeks.
For the record neither my business partner or myself are snobs in any way, and we both feel that anyone making good money both legally and (preferrably) ethically is to be applauded.
However we have spent sooooo long making everything we can about our site as perfect as possible we don't want to mess up now. To a certain extent I agree with Rightz in that ordinary users probably won't notice the ads, but am worried that our site will attract a lot of (extra) ordianry users.
Where we are located, Internet and Broadband for the masses has only really started to take off and many regular online shoppings are very Internet savvy.
That others may click off our site to others is another real concern.
As you can see I'm still undecided.
If some one like my product , he stays on my site and checks it out. He registers on my site and gives me a lead to follow.
If he does not like or need what I offer, the surfer clicks out using adsense.
I am strong in my niche, so I welcome surfers who want my product. I donot need to hardsell it.
Those who don't want it, always have the ads to find what they want.
Works for me :-)
Surfers come to a website with multiple requirements. It is difficult to satisfy all. Adsense provides some variety on the website.
I sell a product which is much in demand but I insist surfers show serious intention by registering on my website before I give them access to my database. 1 in 5 do , out of the balance, 2 out of 4 click out (on the average) using adsense . This helps me pay for my advertising ( to promote my website) and site maintainance.
I guess , I better go free on my site :-) That will make everyone happy and I can then relax with my adsense money.
By the way , here in our country , they frisk us everytime we go to the mall... The terrorists are now such a problem.....
Whilst I understand the business model, I dont believe that a site that is really serious about representing a commercial company should have advertising on it
You got it.. A branded product company should of course avoid adsense , as it will most probably dilute existing brand equity and drive sales to a competitor.
What if , you have a unique product with very little competition on the web? Then you can give surfers a choice.
It is a question of having a strong niche product while the ads are more generic, though targetted at the bigger picture.
Say the site offers Wine from specific vineyards in France ( niche)....but some surfers cannot afford the expensive wine and look for cheaper alternatives so they click on other wine co. ads. This way expensive quality traffic ( people looking for wine) either convert at the site by going in for the 'special wines' or go to someone else for cheaper stuff. By the way ' Wine ads' pay good! :-)
That said I feel if we were to put Adsense on our site we would be doing so for what seems to be the right reasons;
1. We have already built the site and it was never intended to be with Adsense in mind.
2. It doesn't have loads of pages but the content is genuine and all my own.
3. This is a subject both my business partner and I are very passionate about (without being to high handed I hope) and we do not consider the website finished, we can and have planned relevant professional content from likeminded others. And I always have more to say!
4. We have an off line aspect to our business that we can now direct to our eCommerce site - although with Adsense we risk sending these customers elsewhere we have exclusivity on our products and few other companies have similar in our geographical location.
5. Due to legal constraints we can't sell outside our location and it would be complicated for those from other countries to sell where we are.
I'm finding it difficult to ignore the comment "monetarise everything", I feel this makes good business sense, although the thought of ruining our (to our minds) beautiful site fills me with dread, I'm thinking for financial reasons I should detach myself a little.
I'm also not unconcerned about others going on to other sites from the same country to buy from our competitors even though we offer a completely different 'style' of product, but read a lot about filters last night (I was tired and it didn't all totally sink in) and was thinking we could maybe filter these out (?) C.