Welcome to WebmasterWorld Guest from 18.208.159.25

Forum Moderators: buckworks

Message Too Old, No Replies

Most popular.

is that 'Most Viewed' or 'Most Sold'?

     
4:15 pm on Mar 28, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Mar 22, 2005
posts:151
votes: 0


If I asked you to sort your products by 'Most Popular', would you sort them by the most views on the product page, or the most sales in the basket?
2:46 am on Mar 29, 2006 (gmt 0)

Preferred Member

10+ Year Member

joined:Sept 16, 2003
posts:485
votes: 0


Amazon does it by sales, and I would probably go that route as well.
9:23 am on Mar 29, 2006 (gmt 0)

Full Member

10+ Year Member

joined:May 11, 2004
posts:278
votes: 0


Both--first, by sales, then, by views: "...order by sales desc, views desc".

Otherwise, if products sales are equivalent, you'll have flipping records in your top list (at least using MySQL).

10:10 am on Mar 29, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member topr8 is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Apr 19, 2002
posts:3505
votes: 83


i put in "most popular" the things I most WANT to sell!
10:36 am on Mar 29, 2006 (gmt 0)

Full Member

10+ Year Member

joined:Mar 25, 2002
posts:292
votes: 0


i put in "most popular" the things I most WANT to sell!

Second that. Plus, why would you give competitors a list of your real best selling products - or even most viewed products, assuming that is an indicator of demand - so they can then target those products with price cuts, promotional campaigns or marketing activity?

12:37 pm on Mar 29, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Mar 22, 2005
posts:151
votes: 0


I can see the reasons behind why you wouldn't want to put your actual bestsellers up, but wouldn't it be a better idea to have the actual *best selling* products listed first in your category listings?
At least then you're pushing items you actually know will sell, above the fold, increasing possible conversion rates.

You can push the products you *want* to sell to the customer via a 'featured' or 'spotlight' product box on that category page.

Thoughts?

1:47 pm on Mar 29, 2006 (gmt 0)

Preferred Member

10+ Year Member

joined:Sept 16, 2003
posts:485
votes: 0


At least then you're pushing items you actually know will sell, above the fold, increasing possible conversion rates.

You can push the products you *want* to sell to the customer via a 'featured' or 'spotlight' product box on that category page.

Thoughts?

Very well put.

On our site, the products on our categories pages are arranged by popularity in terms of sales. We also have a specific category called "best sellers" that lists the top 10 items. On each product page, we show three additional "also recommended" items which are the top selling products bought by customers who have bought the product currently being shown.

If we have products that we "want" to sell, we'll generally push them to the clearance page. (Though, we're phasing the clearance page out and replacing it with a "new arrivals" page to make it easier for returning customers to see what has become available since their last purchase.)

3:55 am on Mar 31, 2006 (gmt 0)

New User

joined:Mar 16, 2006
posts:20
votes: 0


I would consider feature of products.
9:06 am on Mar 31, 2006 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:May 26, 2004
posts:1392
votes: 0


Not possible on all platforms, at least out of the box, but one site I know of uses a mix - that is they weigh 2 factors

70% for most sold
30% for most viewed

highest total score = most popular. You could probably also add a 3rd one in there if you have user or product ratgings.

4:52 am on Apr 4, 2006 (gmt 0)

Junior Member

10+ Year Member

joined:Nov 25, 2002
posts:196
votes: 0


We do that on our sites, and label it "most popular widgets" based on top sellers by $$.
Works well to drive conversions.