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I would think if your product is unique enough, you would not have to advertise at all because affiliates would lined up to promote your unique product.
Do you find this true?
[edited by: lorax at 7:37 pm (utc) on Mar. 25, 2006]
[edit reason] to fit title change [/edit]
I realize I have to find affiliates and they will most likely not find me.
But what I meant was do people who sell unique products find that affiliates jump on the opportunity to promote their product once they know about it.
Instead, I would approach affiliates and make private deals with online publishers and try to keep a low profile. ;-)