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He started off with his own brand right at the beginning. Although I am certain that we have got up with him in terms of B2C sales. He has now switched almost completely to B2C and now holds US$1-2M worth of products in stock at anytime.
Tough work, but it is the best business decision I made so far. I will never look back.
Because of requests from a couple brick-and-mortar stores, I gave selling through them a bit of a try, but I had to lower my price too much. It wasn't worth it to me. It's just too easy to sell retail online.
Most of our sales are on-line now and we do supplement our site with products from others.
I can see a lot of easier ways to make a living but there is still that touch of pride of being able to go out to the shop and produce a product that most people will be able to use for many years to come.
We just sold off the last of our in-house manufacturing, having everything outsourced now.
It all gets pretty complicated...
That is why people get paid to be accountants, bookkeepers, production coordinators, customer service reps, etc.
BTW, "Curiosity killed the cat"...
Having your own brand has a lot of positives but along with the benefits comes a lot more responsibilities.