What has PayPal done for you?

A professional webmaster discussion about PayPal benefits.

[pageoneresults]

With the recent Opinions on PayPal [webmasterworld.com] topic, I thought it would be appropriate to start a new topic for Professional Webmasters who would like to share their success stories using PayPal. Please, if you don't have anything positive to add, there are other topics where your input may be of value. ;)

Case Study 1

Task - Client requires a quick, efficient and cost effective method of delivering weekly product specials to its double opt-in email database. It's a small regional client who has less than 500 subscribers.

Solution - Constant Contact with PayPal integration. CC offers the option of integrating PayPal payments into your email marketing campaigns.

What a success this has been! Set up 10 campaigns at a time in advance (per month) through Constant Contact. Schedule them for a specific day and time. Usually on Tuesday mornings, Wednesday afternoons, Thursday mornings and sometimes Friday afternoons.

Embed your PayPal Buy Now buttons in those email campaigns. Offer 5, 10, 15, 20% discounts if they order through the email special.

I've yet to find a more cost effective solution and the above Case Study is something I've carried forward with other clients.

What have you done with PayPal to improve your product and service sales?

[BeeDeeDubbleU]

I really like Paypal invoicing. I can send Paypal invoices to clients Worldwide and they can pay me by credit card. All they have to do is click the link on the invoice.

[mifi601]

all reservations aside, I have set up 90% of my advertising clients with a paypal subscription, that either goes out of their bank account or their cc. I NEVER invoice. I send them to my dynamic account page where they can subscribe for different ad options in my sites - love it (some of the clients need convincing :)).

Would prefer the European way (slowly arriving in the States) of automatic deductions since they are free .. but alas they would not provide me with a back end. And IPN has been pretty stable for several years.

Developed a whole real time online booking machine with their backend which is running and running.

[Harry]

Recently, I set up a client with Paypal. They are an association with a few products to sell to their members. Their Web site is mostly an information site on their industry.

They do very little online sales but there are a few products which are just easier to deliver via PDFs. Because of the lower volume of transactions and even though they have their own brick and mortar merchant account, enabling their existing account to take Internet orders would have cost them more than the few sales they get.

Paypal was the best solution for their needs and limited their cost, while offering them something practical to use. Of course the customer was very happy with this.