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Online Community Building Boosts Sales

Jupiter Media Metrix reports quantifiable returns from community features

1:56 pm on Dec 2, 2002 (gmt 0)

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Study: Community Pays Off for E-Commerce Sites [newsfactor.com]

Users who contribute product reviews or post messages on a site will visit the site nine times more often than noncontributors - and will make purchases nearly twice as often, according to a new report.
2:21 pm on Dec 4, 2002 (gmt 0)

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Now if companies would only "get it".

Great article. I have experienced this first hand, as the customer. I spent 3x the money with those folks.


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