success of mini-sites?

mini sites, sales copy?

[openmind]

Hi, what do you think of mini sites? I mean those one/two page sites that basically consist of a good sales copy. The format seems to be a standard one - text only, usually around 4000 words, some phrases highlighted with colors.
The sites promote a product, usually an ebook. When you read the sales copies you will find that at least some of them are written by professionals: They are written based on psychological principles, every single word seems to be carefully selected. Does anyone have any experiences in creating such sites or rather writing this type of sales copy?

[lorax]

I had one client that used this technique combined with very widget specific PPC ads and saw an increase in their conversions from a respectable 3.5% to 18%. Are they effective. I'd say so. What made their mini-sites so effective is that they had a purchase form on the same page above the fold. There weren't multiple pages for the purchase process either. The user simply filled in their purchase and shipping info. As soon as the clicked submit the sale was made! These weren't high-priced items and they are in a competitive market sector. Mini-sites worked very well for them.

[openmind]

Hi Lorax, many thanks for sharing your experiences. So are you saying that the order form was the key to success? What about the sales copy? The text, the messages? How many words should the sales letter have?

[lorax]

The sales copy was minimal. What we used were the specifications on the product and 2-3 sales snippets (like: "I don't know how I lived without it." Barb M.) We didn't want them reading too much. We wanted them to act. Because our mini-sites were directly tied to PPC ads, we had visitors predisposed to buying so we wanted them to finish it asap rather than get distracted by copy.

[derekwong28]

There is definitely a standard format for mini-sites

1. Your life history - how you were broke and homeless, and then a brilliant idea came to your head, tested and refined it, and now make millions working a few minutes a day in your underwear.

2. Brief description of what this product do, but not do much detail.

3. Put up references from customers who said it changed their lives so they now also earn millions working in their underwear.

4. List the bonus products that are included, which in themselves costs hundreds of times more than the product itself

5. This price is for a limited time only, after which you will raise the price for 100% or more.

Obviously, some people are much more susceptible to this sort of sales copy than others. Others will be repulsed by it. A lot of these mini-sites work by giving a free product to people who sign up for their newsletter.

[trader]

The Clickbank mini-sites are superb, the best of the best by far. For some reason so many of them have a very similar look and feel, almost like hundreds of them were done by the same person.

Does anyone know if that is correct and if so who makes them for hire and where to go to get some done?