Online Banking Adoption: Beyond the Tip of the Iceberg
9:59 am on Nov 27, 2002 (gmt 0)
While the dot-com party may be over, U.S. retail bankers are just beginning to celebrate their online banking accomplishments. With national adoption rates reaching 20% in North America, online banking is becoming a mainstream phenomenon. Twenty percent, however, is just the tip of the iceberg
I don't believe for a second that 22% of the US population is using online banking. I think that should read, 22% of the us population have it available. I would be surprised if the figure of users that use online banking once a week to manage their finances were 5%.
Unless they are counting ATM's as online?
1:13 pm on Nov 27, 2002 (gmt 0)
I have worked with online banking for a while. I would even say it is less than that Brett. Internal surveys that I have seen from previous employers say that people are still scared to use it. Banks really are not marketing it enough to boost consumer confidence. Why you may ask? The banks are not fully confident in it either. Most banks still use DOS applications because they worry that newer software won't be as secure. It is hard to sell bank software that is gui windows based that could be system critical.
32percent of US Internet Users is what this study says:
The popularity of banking online continues to grow in the U.S. with about 37 million Americans, or 32 percent of U.S. Internet users, now conducting banking transactions over the Internet, according to survey results released last week by the Pew Internet & American Life Project.
(I wonder who paid for that survey? Don't suppose it was the online banking industry?)