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How are your February sales holding

Substantial drop seen compared to January

         

derekwong28

1:56 am on Feb 15, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



We are seeing a marked slowdown in sales for February, after a record month in January. It has been 4 years in a row since we have seen record sales in January but it is the first time I have seen such a drop in February.

Almost all our increase in sales in Janurary can be ascribed to Adwords. Not only was the traffic high, but the conversion rate was high as well. The picture with Adwords seems to have reversed in February. I wonder if anybody else is seeing this.

crak_bot

2:09 am on Feb 15, 2006 (gmt 0)

10+ Year Member



I have heard alot of people say that Feb. is a slow month for retail. I also had a great Jan. which is usually slow for my business but Feb. is a little sluggish.

That's what I hate about PPC, you can have a period of high conversions then all of a sudden the conversions drop off. They come back but you can't pull your ads during the slow time becuase you never know when the conversions will come back so you throw away money in between periods of making money.

Huntster

3:46 am on Feb 15, 2006 (gmt 0)

10+ Year Member



After 8 years on the Internet - January is always our worst month.

KevinC

3:47 am on Feb 15, 2006 (gmt 0)

10+ Year Member



feb. is good for us because of Valentines day and january was ok. Usually march and april have been pretty slow for us in the past.

HRoth

1:13 pm on Feb 15, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



No evil eye, business is zooming for me. January-June is usually busy for me. Some of my products are seasonal.

oldpro

1:13 am on Feb 16, 2006 (gmt 0)

10+ Year Member



Exception february for us...very strong sales and don't know why. IMO Feb. is usually a slow month because everybody is getting hit with their Christmas credit card bills and have yet to get their income tax refunds. Valentines Day always causes a slow down for a few days because our product would not make a very romantic gift.