Forum Moderators: buckworks
Almost all our increase in sales in Janurary can be ascribed to Adwords. Not only was the traffic high, but the conversion rate was high as well. The picture with Adwords seems to have reversed in February. I wonder if anybody else is seeing this.
That's what I hate about PPC, you can have a period of high conversions then all of a sudden the conversions drop off. They come back but you can't pull your ads during the slow time becuase you never know when the conversions will come back so you throw away money in between periods of making money.