Forum Moderators: buckworks
I would like to ask how many percent of your unique daily visitors make a purchase. For example, how many out of one thousand daily visitors will buy a product?
Are there any stats on this or please share here. It's interesting what we can hope for.
Thank you.
I think you are being pretty unrealistic with your aims my friend unless you are giving your products away and giving the customer £10.00 as well just for visiting.
We have been in business for 7 years and 1% is about correct, you should be aiming to bring in 5,000 visitors per day and you will have a good profitable business I am sure.
beck.
Our figures:
25,000 uniques each week. Sales average 15.
.0006 %
Pretty low eh? But we currently net approximately $7,000 each week. Sales tag varies from $ 1,000 up to $ 30,000. Perfect for a two person operation.
1% of 1000 is 10
if i sell 10 items i make £100 profit.
thats only half of the adwords budget.
I sell and make 30% with any words campaign id have to double at the very least the prices I charge.
Im afraid its the only thing you can do,
2 X CTR + 2 X Conversion from your site.
Thats 15p per click and 20 orders per 1000.
150 pounds adwords
600 pounds revenue daily
Things change dramatically at that point hmmm?
I could not get good ad placment for 15p per click.
Even if i could thats 1000 x 15p each visitor = £150
I then have a 2% conversion and earn £200 PROFIT
But its not Profit is it because i then have to pay for adwords thus leaving me with
£50 real profit!
Just concentrate on what people are saying here and run your business, remember to some businesses £50 profit is pretty good.
some people on market stalls make a penny profit on some items, the asian community are very good at it
Bring in lots of visitors and the numbers will work for you.
Beck.
Wow. You're definately in a competitive area. You don't need to be at the top of the listings. In fact, many studies have shown that number 6 or 7 is actually beneficial from a pure % ROI perspective. Unless, of course, you manage to get into the blue zone at the top of the natural search listings which is next to impossible (you need a double digit CTR to get there from experience).
Try to go deeper with your keywords. Remove your one or two word keywords and replace them with three to four word phrases. Look at your logs. use a good keyword research tool. Yes, you'll need more of them and it will be time consuming , but your CPC will fall and you may be able to get a profitable campaign running.
Good luck.
I now convert around 11.5% (thanks Hanna, 15% increase in sales for free!)
My numbers are inflated by return customers and repeat visitors. They convert around 14% and new business around 8%. Moderately competitive industry and yes, we have good prices (because we have low costs)
Make sure you are showing your customers something they want to do and make it more attractive and enticing.
Thanks.
For me at least 99%, a possible sale never gets away!
So, now we look at the web and decide that 1% to 5% is okay? Who the heck are you kidding......I expect the 99% I would get with the phone line.......If I achieve less, I'm simply not doing it right!
If you come to one of my sites you have two options:
1) Buy.
2) Fall asleep in your chair and come back another day to buy!
I have over a 98%+ conversion rate on first time visitors......Some that fall asleep in the process come back later and increase the %.
A tiny amount get away, and I'm always looking at how to get those too!
My basic rule is simple.....If you found one of my sites, you have already cost me money! You really think you can do that and get away without making a purchase...........dream on!
I have over a 98%+ conversion rate on first time visitors.
Your talking #*$! mate.
Please do share your wisdom here
If you don't mind me asking, percentages, are you selling a product that needs to be shipped or a service?
Big difference here, more the decimal point a few spaces in terms of time and costs when you are selling services. Meaning you need to convert at a higher rate to substain this type of a business.
>If you don't mind me asking, percentages, are you selling a product that needs to be shipped or a service?
I am of course selling a service with the 98%+ conversion rate!
Selling a product that requires a credit card entry is lower, although I do some of that also.
At this time it is definitely better to sell services via the web than products that have to be paid for instantly.
There are still many people who simply distrust the web today.....that will change in time. Those that attempt to sell services today will most likely learn more about how to sell physical products when the World has fully adjusted to the concept.
As a side note I now buy more physical products online than using any other method. We even order our "tea-bags" from England and have them shipped to the US, rather than driving 45 miles to the closest physical store that sells them.
In years to come physical product purchases will soar on the net. In the meantime the most important thing is to learn how to increase the conversation rate in preparation for that time :)
Lump me with the 1% =-)
[edited by: lorax at 10:13 pm (utc) on Mar. 7, 2006]
[edit reason] No URLs please [/edit]
