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Forum Moderators: buckworks
'Do you know where I can buy (product name) locally?'
There are a number of people who simply ARE NOT INTERESTED in buying online. They just go down the list of search engine results calling every company with an 800#, and it's almost impossible to convert them into sales for us.
Anyone else run into this? Anyone else found a good solution?
Often, for us, parts or supplies for something they already own.
It's not something they're thinking of buying, but something they need or have to have.
The conversion rate on these calls has always been bad - no matter what we tell them, they just go 'on down the list' and call the next company to ask the same stupid question.
Only satisfaction I get is knowing my competitors are having to waste THEIR time also with these people.
We have an extremely high/quality customer level that we try to maintain. We often will even recommend that if they can visualize (touch & feel) the product in their local market, GREAT. But then we always follow that up with why they should buy the product from us and not in their area, if they're outside of ours.
I've said for several years now that we're never going to stop consumers from wanting to 'touch & feel' the products, but what we need to offer is a higher perceive value than what they can find in their market.
This page is feed by YSM XML ads (but you could do the same with adsense if you have no XML feed contract) tell them to go to that page and click on everyone there and call them - hey that way you should make 5-10 bucks in PPC revenue. We also send people there who call about items that we don't stock.
What comes around, goes around.
If you want to make sure your good deed was noticed, phone the local store 'to check if they had it in stock' as you had been sending customers their way...
Offer a upcharge for next day delivery if you can deliver.
If they aren't interested, end the coversation in a nice way. You should be able to keep the call under 1 minute this way.