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Tv advertising always seams to have the highest price, and also minimum spend. When i was doing a project for college part of it was gathering information on different forma of advertising and to run a UK ad it was looking at the thick end of 10k.
although getting on tv works, i don't know if proper tv advertising will work - that's normally the time when everyone goes to put the kettle on ....
i say at that price, give it a go then come back and let us know what happens. and if it works, i'd appreciate some more info about the tv advertising contracts etc as i have a couple of clients that would definitely pay that kind of money for advertising on tv in the US.
They run the commercials when they have unsold inventory, which usually ends up being late at night. But, since you only pay for what you get, it works nicely.
I heard a rumor that some stations are running backfill ads on a cost per lead basis
That's not a rumor - those are called "PI" spots, or Per Inquiry. They are not new, but there are lots of availabilities for them these days.
As for $14 spots, keep in mind that advertising is priced (roughly) according to the number of people watching. At $14 per spot, you won't be reaching many eyeballs. An overnight spot on a broadcast station in New Orleans goes for $25 to $50, and our rates are a fraction of what you would expect to pay in the Northeast. This sounds like cable inventory - and not on Fox News.
You need more specifics - where are these spots being run, when are they being run, and who will be watching. Don't get misled by the price per spot - focus on what you are getting for the money.