Forum Moderators: buckworks
I started an Ebay Store back in October 2005 and for my products I have found it worth while as it is cheaper to list your items.
Remembering that if you only use your ebay store for your items when someone searches for an item you may have it will not always show up in the search they have requested.
So my trick here is I list everything i have in my ebay store but list smaller quantites as a standard ebay listing for .99 cents to only get the smallest fee possible. By doing this I always get new buyers plus i have at least 50% that comeback and purchase more.
I would not recommend an ebay store if you are only dealing in 1 off items but if you have many of the same things I say go for it.
if you would like more info sticky me.
Problem I find with ebay is it is harder to build customers loyalty. Yes, you have your feedbacks, people can bookmark your username, but in the end, customers still go to "ebay" before they can find your stuff. Afterall, feedbacks don't mean much anymore because all serious ebayers already have over 1000 feedbacks. We tried ebaying around 2 years ago, things got sold well, but we were bombarded with questions like "can I buy stuff from your site and combine shipping with the auctions that I'll bid in 3 days?". This created chaos for my shipping process. Also because of the way merchandises listed, most customers always go with the lowest price possible and sellers are constantly engaging in a price war. I eventually had enough and just quit eBay all together.
Having that said, I know a few who have great success with just ebay alone. I myself prefer putting the effort in my webstore.
I mostly use ebay to launch new designs and find new customers. You aren't allowed to promote your website on ebay but of course when I ship, I add my business card as a means of getting in touch with me and most customers come back to my website instead of ebay to buy again.
It would have value if you could use it to advertise your main site.
Any comments on stores linked to Amazon?
It is worth it if you can get in. Not a tonne of sales but people trust them and it adds a little to our daily outgoing shipments. Like was already mentioned, you get to promote your own site in the package.
We wanted to treat Ebay like we do Amazon, just one more channel.
Obviously Ebay doesn't have that high revenue potential compared to an "ordinary" online store (if managed correctly), because of all the fees. But it can still prove very profitable and a good way to start out.
I would seriously consider alternatives to Ebay, such as Amazon or Yahoo Auctions for several reasons. Some sellers are moving from Ebay because of the high fees.
For my company I've found out that finding niche auction sites for your particular product can also contribute a lot to your earnings, even more than Ebay. But it depends on what kind of products you are selling.