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I was wondering what experience other people have with this type of arrangement. In particular, I am interested in the "quality" of this kind of co-registered users, compared to the group of users who register directly in my site.
By the quality I mean the shopping habits and churn-out rate of this type of co-registered users.
Any (ex)M$N/yahoo/lycos partners around?
Price per registration? Does the audience make sense for your site? Do you have experience marketing to a list or building one from a 3rd party source?
Logging everything to a seperate db would be a good start, make sure it's opt-in (higher quality that way) and track the results of the db seperately.
Over time, you'll have an accurate picture of the media buy and whether or not it made sen$e. :)
And keep in mind conversion rates, even on opt-in, will be very low...