Best UK advertising?

[Langers]

Been trying a number of advertising options since I lauched my shop a couple of years ago.

The best by far has been Google Adwords for ROI.

Others used so far are:

Froogle - good
Overture - poor
Miva - average
Yahoo shopping (before Kelkoo) - awful!
Ads on forums and information sites - average
Inhouse affiliate program - poor

I'm about to try Shopzilla (bizrate) and also considering Kelkoo, Shopping.com and PriceGrabber.com.

What has worked well for you?

[budgie]

I don't think there's a one perfect choice - it varies depending on the products you sell. Adwords works well if it's done properly, Froogle is always good because it's free :) though there's not a massive amount of traffic from them. Overture and Miva are not much of a force anymore in my experience. The shopping comparison sites are great for electrical items, gadgets etc - not sure how good they are for other items.

[Mr_Mustard]

Hi Langers,

How are you getting on with Shopzilla?

[uksports]

Mr_Mustard

We tried shopzilla in the 3rd quarter of last year and whilst there is alot of traffic there, it is not well targeted - we couldn't get it to make money for us (clothing) so stopped - there rates per click are cheaper than most of the other price comparison sites, but we have found that Kelkoo converts better even with a higher CPC as it is better targeted

[Langers]

Got a few conversions, but they were a bit expensive. The category I am in is £0.25 a click, which is quite alot imo.

I have now removed the cheaper products to see if I can get a better cost/sales ratio.

[Miklo]

We use Text Link Brokers, FastClick, WebSponsors and Google Adsense and those have been pretty impressive so far.

Especially FastClick has given us a very steady stream of income for over 5 years now, although the downpart is that they have very many flashy banners.

We have just started using Adsense, but it does actually work very well for us.

[Langers]

Miklo. Making money from ads on your site doesn't mean that the advertisers are getting a good ROI.