LOS ANGELES (Reuters) - Online shoppers picked Google Inc. as their search engine of choice this December while making their holiday Web purchases, according to a report issued on Wednesday. Internet measurement firm Hitwise found that 11.1 percent of all December shopping-related visits originated with Google, a 28 percent jump over last year. But online auction giant eBay Inc was the biggest driver of traffic to shopping sites, generating more than 13 percent of retail traffic.
Search engines Yahoo! Search and Microsoft Corp.'s MSN Search drove 4.05 percent and 0.79 percent of retail visits, respectively.
The article says that 18.3% of traffic to shopping and classified sites originated with search engines. What about the remaining 81.7%? I wonder what the percentages were for PPC, repeat visitors, and traffic resulting from offline URL promotion and advertising?
3:39 pm on Jan 12, 2006 (gmt 0)
Does the study include Froogle into the Google numbers?
7:57 pm on Jan 12, 2006 (gmt 0)
I think Froogle has to play a role. Look where the results sit.
9:13 pm on Jan 12, 2006 (gmt 0)
I too search Google for shopping.
9:19 pm on Jan 12, 2006 (gmt 0)
I wonder how many search google for their shopping because its their defualt engine, and how many search google because its accurate.
That would be an interesting figure.
1:31 am on Jan 13, 2006 (gmt 0)
I don't really use google too very much for shopping.
I use Amazon for books, newegg for hardware, and err uhmm eBay for hard to find stuff.. I guess I am alone in this.
10:06 am on Jan 13, 2006 (gmt 0)
Nothing against Google whatsoever but the majority of non webmaster people I know just use Google because 1. Its the default search page on their browser or 2. Google is the only search engine they know of. I'm sure there are other factors too.
I remember a time when Yahoo! and AltaVista were the only ones non web people knew. Ah, memories.