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Forum Moderators: buckworks
I have doubled checked that my checkout process works fine, paypal ipn works fine. And paypal is the payment process they select.
It happens in retail stores all the time, a customer picks up an item, decides to buy it, then puts it back on the shelf.
Just walk down any supermarket aisle, and look for discarded items on the shelf.
Online is no different.
As to why, who knows. It is just business.
We offer PayPal - somewhere between 5-10% of our customers use it. Haven't noticed any significant difference in abandonment rates between it and credit cards.
1. I get distracted and never get chance to go back or do go back on a different day and start all over.
2. I want to see the final price and then decide that I'm only adding extra items to get the free shipping and decide that I really don't need them.
3. I'm testing competitors shopping carts.
The customers that make me laugh (not that many fortunately) who add a couple of things to their cart and then remove everything before they leave the site. do they think i know who they are and are going to bill them?
(PayPal's Express Checkout is designed to address issues like this, by allowing the customer to go to PayPal first to log in, and then return to your website to finalize the order and pay. If you are able to add API integrations into your checkout, you might consider adding Express Checkout instead of your current PayPal checkout.)
During checkout the system kept returning me to the same page when I hit continue. They didn't give me a single clue why. All the reuired fields were filled.
So I abandoned the cart and the merchant lost a $105.00 sale.
The moral of the story is to be sure to tell the customer what is missing, or what needs to be changed to continue.