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Europeans, are you ready for the holiday shopping season?

Analysts say it's gonna be HUGE!



9:53 am on Oct 30, 2002 (gmt 0)

WebmasterWorld Senior Member heini is a WebmasterWorld Top Contributor of All Time 10+ Year Member

Gartner's [gartnerg2.com] have corrected their earlier predictions for this years online shopping season, now expecting a 48% growth over last year.
Main area of growth is going to be Europe.
For the first time, Europeans will spend more money online this holiday season than North Americans ($15.8 billion vs. $15.7 billion)

So, are you ready?
Do you prepare specially for the holiday season, like spending more on PPC/PFI? Special offers? Anything else?


8:40 pm on Oct 31, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

More of the same :)

infact, looking at ofline marketing for the first time.



5:07 am on Nov 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

I'm thinking about making the web site more friendly to non-English speakers using Google'slanguage tools [google.com]. And perhaps a currency converter program.


1:31 pm on Nov 4, 2002 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

This is really interesting figures Heini. Half of our clients are in the travel industry and will of course benefit from this increase. I`ll send them a link to this Gartner`s article straight away so we can start discussing increasing the online marketing activities for next season.

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