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And yes, the Euro is slowly showing effect.
If now acceptance of cc online payment grows further, or another widely accepted payment method comes up, then I see a substantial growth of ecommerce for a couple of years to come.
BTW: what has helped Amazon, ebay and expedia, the three companies cited in the article, is the demise of their respective european competitors. Looks like in their class only one company can make it.
I've been pondering this for a while, and wanting to get into the European market. However, I haven't been able to come up with a concrete idea.
Any thought on what a US based company can do to begin establishing a presence in the European market? Are there any opportunitites for Affiliate-style marketing?
Either way, I would recommend to look at each case individually.
The times where it would be mandatory just to *be there* are definitely over.
Each plan should be considered carefully, evaluating risks, possible wins, local factors, which are totally different between the european countries etc.