Welcome to WebmasterWorld Guest from

Forum Moderators: buckworks

Message Too Old, No Replies

How much traffic does Ebay bring in

Is it worth promoting on Ebay to direct traffic to your website



2:16 am on Oct 21, 2002 (gmt 0)

Full Member

joined:June 18, 2002
votes: 0

We have our own website, however we are considering selling on ebay and have a link back to our web site.

I know that ebay does not like these back links, however it appears that everybody does this and gets away with it (at least six months ago when I last checked).

Does ebay bring in enough traffic to warrant managing an online auction, or would this be a waste of time.

6:39 pm on Oct 22, 2002 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 16, 2001
votes: 0

Waste of time. You are not allowed to link back directly to your site except for from your "About Me" page. Typically a competitor will report your listing infringement (the linkbac) and your account is suspended.
9:48 pm on Oct 25, 2002 (gmt 0)

Junior Member

10+ Year Member

joined:Nov 3, 2001
votes: 0

I put a few things for sale on ebay and have a link back to our site from the "about me" ebay page. I got a few hits on my auctions and zero referrals from the about me page. Our business is very small. It might be worth it if you have a lot of very popular auctions. Just a small data point.
10:49 pm on Oct 25, 2002 (gmt 0)

Administrator from US 

WebmasterWorld Administrator brett_tabke is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month

joined:Sept 21, 1999
votes: 13

What I've seen work good is to sell your main product at a loss on Ebay, then sell all the high margin upsells (would you like fries with that) on your site.
11:00 pm on Oct 25, 2002 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:June 26, 2000
votes: 0

Working eBay like that used to be an absolute gold mine. I can remember times where eBay traffic would be more than all the major search engines combined.

I really miss those days....

11:01 pm on Oct 25, 2002 (gmt 0)

Preferred Member

10+ Year Member

joined:June 30, 2000
votes: 0

I have seen a few cases where people can make more money selling their products on Ebay as opposed to their regular site. A friend of mine has some custom t-shirt designs he sells for about $12 on his site and he avereages over $16 each selling them on Ebay.

As far as straight traffic generation I am not sure how much you would get. If you look at the counters for items related to what you sell you can get an idea of how many people actually view the auctions. The CTR to your personal page and then on to your site would be a very, very small portion of that.

12:02 am on Oct 26, 2002 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 16, 2001
votes: 0

I should clarify that you are allowed one "more info" type of link in your eBay description. But no links for buying products.

One promising idea is to make your eBay auction an item that is added to your store's shopping cart. Two requirements for this, I think, is:

  • Customer registration not required
  • Minimal data entry for buyer (i.e. If Paypal account already exists, leverage the address information there.)
  • 4:32 pm on Nov 12, 2002 (gmt 0)

    Junior Member

    10+ Year Member

    joined:May 6, 2002
    votes: 0

    If you do link from an ebay auction to a "more info" you have to meet a few other ebay requirements, such as there being a good reason why that info couldn't be included in the auction, and that there be no links on that page to somewhere the customer would buy the product.

    Join The Conversation

    Moderators and Top Contributors

    Hot Threads This Week

    Featured Threads

    Free SEO Tools

    Hire Expert Members