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Tired of the laborious duties of an online store

Should I just forward traffic to the manufacturer's site for a fee?

         

Hubie

9:00 pm on Nov 9, 2005 (gmt 0)

10+ Year Member



I currently sell products for a larger company. The margins are slim, but I turn a profit. It's a lot of work (managing orders, packaging, shipping, customer support).
They have this product line (and about 10 more), and have no online marketing going on at all aside from their stand alone website.

Obviously I dont want to tell them this, because they'd slice into my business. But sometimes I wonder...

Should I just offer to forward traffic to them and shut down my site? (for a fee of course)

Theoretically, this would work best. They'd have the manufacturer's margins (vs. mine as a reseller) along with the staff to take care of all the tedious tasks that drive me nuts.

Realistically, they will find out how I am selling their products (either by checking me out after i contact them with some sort of proposal, or by figuring out what i'm doing during negotiations) and I could be left out to try. Also realistically, they will ignore/balk at any proposal I give them, since they are quite a large company, and while my sales are quite good, are not a major part of their business.

I am torn on how to handle this situation, as I grow more and more frustrated with the laborious work I do for an average pay-day...especially when I know this could be handled by the larger company to much greater profits and smoother operations.

Well, now that I've vented to the WW posse...any suggestions? similar experiences?

Hubes

Sierra_Dad

10:24 pm on Nov 9, 2005 (gmt 0)

10+ Year Member



Sounds like a good topic for the Affiliate program section.

It sounds like you want to convert from being a reseller to being an affiliate. Very reasonable.

If they are open to an affiliate program, they should be very open to someone like you with experience selling their product.

The more likely reason they would balk would be if they don't understand or appreciate an affiliate program or don't know how to run one. I don't know that there is much you could do about that except look for a competitor that already has an affiliate program.

I once sold motorized widgets. It was a lot of hassle when I didn't even have very many orders. The website just sat around for a while after I'd turned off ordering. Realizing I still got traffic, I put adsense on there and applied to a few affiliate programs. No problem being accepted even though the site still looked like I was selling them.

Keeping the regular sales going while starting affiliate sales is a good idea, especially if you have inventory.

Raymond

10:42 am on Nov 10, 2005 (gmt 0)

10+ Year Member



Affiliated businesses usually have limited growth because you can hardly maintain any old customers in most cases. Yes, you save yourself alot of trouble handling shipping/inventory/CS...etc, but your return customers rate will be extremely low. You will probably have to offer some value added service on your site to make it worthwhile for old clients to go through you somehow even though they know they can buy it directly from the original manufacturer. Carrying a wide range of similar products, and having content such as product reviews will help.

vincevincevince

10:49 am on Nov 10, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Seems to me a useful method would be a drop-shipping arrangement. You handle the ordering (which can be automated), billing (again, automated), then send off the order and the delivery address to the supplier (once again, automated). If the supplier can ship to your provided address and then bill you monthly you'll be laughing all the way to the bank.

Remember it costs the supplier to get the products out to wherever you get them from now - that's something they are saving. They may want extra per order for shipping and handling, but that's probably fair - just make sure it's no more than what you've been charging for shipping and handling so far yourself.

chodges84

7:10 pm on Nov 11, 2005 (gmt 0)

10+ Year Member



I agree with Vince, if they will do drop shipping, you can practically automate the whole process and they'll do the work, and you will reap the rewards.

If you can buy the widgets from them at the price your paying now, you will cut out all the hassle you are experiencing, but will reap higher rewards than an affiliate scheme, i'm sure.