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Playing Hardball

customers want more than they should get

         

grandpa

9:15 pm on Nov 6, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



As it happens everywhere, I've got a few people trying to take advantage of a situation. Two of them have recently e-mailed me concerning a delay in processing their order, and all but demanding that I offer a discount.

To both of them I replied, essentially, NO WAY. Perhaps when the problems are of my own making I can afford to be a little more generous. Interestingly enough, both of those customers have relented and are willing to accept their orders under the original terms. I thought for sure I would lose them both. At the same time I've issued a few refunds after 'demand notifications', only to have the customers tell me they would rather have they product. So why did they demand a refund? I've told them in each case that the refund was issued, and if you really do want the product, get in the back of the line.

This is all new to me, something I've observed from the sidelines and for the most part something I avoided. I detest working with customers. I also think it is unreasonable and unfair to string them along.

I know that just like Content is King to a web page, the Customer is King to an e-commerce site. Frankly, I dont mind telling them where thay can place their royal lips. As a rule, I refrain from doing so, but its tough.

It would seem that a lot of the customer attitude is based on the fact that we live in an instant society. So when they order something, they want it shipped the same day, and I cannot provide that sort of service. Maybe someday, but not anytime soon.

FWIW, I do believe in customer service, just not from me. So I have hired someone to provide a friendlier voice to our service dept.

Am I alone in my disdain of customers? And how much is too much when they think they deserve more than they get?

dfud

4:31 am on Nov 9, 2005 (gmt 0)

10+ Year Member



I completely agree with Wayzel. The lower the margin, the higher the customer hassle.

Automan Empire

6:31 am on Nov 9, 2005 (gmt 0)

10+ Year Member



Both jsinger and waysel have good, seemingly contradictory perspectives.
You can't give carte blance to low-paid hirelings to handle company business whatever emotionally-driven way they feel like. On the other hand, you can't give customers carte blanche to want the world for the price of a handful of sand. Some people are simply pathological in their expectations, or their reaction to some perceived shortcoming, and worse, they KNOW that 9 times out of ten they will get their way by having a fit.
Resolving the seeming conflict requires discretion, the likes of which is seldom found in low-wage hirelings. An employee with the ability to handle my customers and represent my company the way I want commands a high wage. This alone gives them an "investment" in the health of the company, and helps maintain their good discretion in the face of blatant customer abuse. Knowing they can't just go out and get a similar job at a similar wage is a good motivator. This works on both sides of the counter. Knowing they won't get their way by acting the fool at my company is customers' motivation to behave reasonably here. This works well when you really ARE better than the competition.
BBB- We didn't build, buy, or break your blue widget, we fix them in exchange for money, check your abuse at the door, thanks. In my B&M industry, we talk of "training" and "firing" customers, the abuse can get so bad. Wrap your head around that! :)
<edit-change a word for clarity>

Essex_boy

7:18 am on Nov 9, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



Automan youve hit the nail on the head there.

oldpro

11:49 pm on Nov 9, 2005 (gmt 0)

10+ Year Member



The customer is not always right. Bending over backwards to satisfy a few hard to please customers costs more money than its worth. Sure you may give them what they want and then they go out and tell their friends...'hey, order widgets from these guys and complain alot and they will give you a partial refund or discount'.

High maintenance customers cost more than they are worth in the long run. It is profitable to have a "blackball" system in place to weed out the undesirables.

HRoth

12:44 am on Nov 10, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Sometimes customers are a pain, but that's why they call it "work" instead of "play."

Recently I had a very very cranky customer. He started off by yelling at me about how my widgets were crap and didn't work and so forth. He was really loud and talked kind of funny. I kept trying to get him to stop and listen to me explain to him that he had not used the widgets correctly and that's why they hadn't worked, but he wouldn't. I thought he was maybe retarded because of the way he spoke, the way he had treated the widgets, and his refusal to listen. This must have come through in my tone, because he became enraged and screamed at me about how he had an advanced degree and hung up on me. I was so worked up by then that my hands were shaking.

Afterwards I realized he must have had some sort of injury from a stroke and that's why he talked like he was retarded. He probably was really fed up with being patronized on account of it and thought my widgets that he couldn't work right were just another in a long line of insults. He was also a jerk in his own right and not knowledgeable or willing to learn about how to use the widgets, but that was not the main problem. The main problem was my response to him. I tried to think about how I could make this right with this guy but couldn't come up with anything that wouldn't just reopen the wound. So I quietly gave him a credit back. (I give a credit back about once a year.)

I felt bad about that guy for a couple days. I felt disappointed in myself that he had sensed that I thought he was retarded. I pride myself on being a good schmoozer, and IMO, a good retailer should always be able to find out what is bugging the cranky customer. Once in a blue moon you can't, but that is the exception, not the rule.

It's not a good idea to disdain your customers. It's bad for business and gives your soul acid reflux. If you do disdain your customers or you find that they are primarily skeevs, thieves, cons, scammers, chargebackers, and jerks, then you should find another business, because you are a failure at what you do.

Leosghost

1:00 am on Nov 10, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



In a previous bricks and mortar busines I have actually picked people up ( they were haggleing agressively after I had said that price was final and told them to take it or leave it ..and if the latter to leave the way they came in ) and thrown them out!

Enjoyed it immensely :))

If they were female I just pointed out that I was going to hose down the room with extra strong smelling cleaners ..

I didn't do this on many more occasions ..although it was deserved..

If the customer has a case ..then they merit listening to

If the customer is a case ..then they merit telling ..

life is too short ..

Steerpike

3:11 am on Nov 11, 2005 (gmt 0)

10+ Year Member



I came to the web develoment industry from the hospitality industry. When it comes to *bad* customers I guarantee that anyone you deal with is an absolute amateur compared to how people treat waiters and waitresses.

The important thing to remember is this:
The relationship is always more important than the sale.

As with any bad relationship it's always best to terminate it. Even a simple 'I'm sorry, but I don't believe we can meet your expectations.' will suffice in most situations. Or, as my old boss once said to a customer who complained about one of our waitresses (who was exceptional), 'Ma'am, please don't ask me to choose between a customer and a really great staff member, because you just wont win.'
(Every one of us was totally devoted to this boss, obviously, given he gave us trust like that).

Harry

2:28 pm on Nov 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I too agree with jsinger and waysel. However Dfud said something I'm not sure still works. As another though customer but dedicated to his clients small business type, I can assure you that the techniques you described above to deflate an angry customer don't work anymore, at least on guys like me!

I know when the customer support is being condescending, and I tell them all the time that I don't care for their fake concern. Usually, it throws them for a loop as they can't fall back on their script. I turn the very technique you describe on them. I'm actually recruited by family and friends to handle their hard cases with companies that screw them. Usually, it works out well. They call me a professional complainer.

It's an easy technique. You repeat the same mantra over and over again, digging yourself in a hole. Another technique is the word "supervisor." The thing is that I'm also very nice and polite with the customer service reps, telling them that I know they cannot solve my problems and that I don't want to frustrate them further - and that's why I want to speak to their supervisor. Believe me, that one works. By the time I get to the supervisor, my problems is usually fixed within minutes.

Having said that, I really value angry customers who do call. I shut my mouth, don't argue with them, and let them win most of the time. I also can tell a customer "no" very quickly. Takes gusts sometimes to say no.

lorax

2:29 pm on Nov 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>> 'Ma'am, please don't ask me to choose between a customer and a really great staff member, because you just wont win.'

LOL - what a great boss! BTW - welcome to WebmasterWorld!

ikkyu

3:10 pm on Nov 11, 2005 (gmt 0)

10+ Year Member



I think it all boils down to the golden rule:

The Customer is Always Right

The only thing with rules is you have to know when to follow them and when to break them.
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