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A friend of mine had an online 'IT hardware' shop that sold DSL routers, etc. People came and bought routers and wireless gear by the boxload, but didn't touch any of his other products like cameras, mp3 bits, etc. Turns out that people were coming to him through certain websites and channels that were more focused to that range of products. Any kind of cross-selling he did really didn't work well - people knew exactly what they wanted and didn't browse around much at all.
In the end, he focused soley on those products and his conversions got even higher.
ddesign - Where is your main traffic coming from? How do you compare price/quality wise with your nearest competition?
We sell extreme niche products and get many orders every DAY.
NO orders for two years! As a FACT, you are doing something very wrong.
Have you tested your cart in that time? LOL
my prices ARE already at bottom dollar. I get comments from web site visitors ALL the time about how they love my web site, and how wonderful my prices are. (yet no orders.) My pricing is definitely NOT the problem.
OF COURSE I have tested my cart - I, and others I have asked, have put through successful mock orders.
As a rule of thumb you ought to be getting one order for every 50-200 visitors. How many visitors are you getting? Odd that visitors comment on how good your site is, yet NEVER buy. We probably get 100 orders for every one comment like that. I've done a lot of buying on Amazon, but I've never sent them any comments about their site.
I also agree that you probably should reduce your product offerings. Heck, plenty of sites have 1-20 products and make good money.
I would have to agree. Focus is the key in contemporary e-commerce. For example, I'm into bike riding: mountain bikes, road bikes, and bmx bikes. And I go to a different on-line store for each one when I need something.
Make your site feel like a solid "destination" for a particular thing or product, not a depository for unrelated items.
Also, there is a thread in here about increasing conversions. It strayed into an 800 number debate a little but it is still full of good info.
I'm currently working on the security warnings... I'm paying hundreds of dollars a year to secure it, so I know it's secure, but that's probably a big part of the reason why people aren't ordering.
Thanks for everyones comments.
[edited by: lorax at 2:24 pm (utc) on Dec. 4, 2005]
[edit reason] removed reference to site [/edit]
I'd look for Christmas to peak in the next few days and plummet around Friday 16th. There certainly won't be any one-day sales orgasm as the media suggests.
Yes, our sales too have been roaring the past few days.