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Out of this traffic we tend to get about 5% adding products to the basket and about 25% of these actually converting to a sale. We are constantly trying to reduce our cost/conversion and have made progress in doing so. My question is are the above figures, terrible, average or good? My guess is they are pretty poor but I have nothing to compare or go-on. Is loosing 75% of customers between the cart and the conversion as bad as it seems! Should we be getting more people adding to the cart in the first place?
I know this is a very difficult question to answer and depends on many things but any ball-park figures would be a great help. It would just be nice to know what other online sellers experiences are.
Here is the article:
If that same kind of curve applies to your website maybe an auto email reminding users of items left in their cart would help decrease shopping cart abandonment.
Right now for the 30 day period going back from today my conversions are averaging 2,645 minutes from the initial PPC click. I'm always astounded when someone comes back a couple weeks after the initial click to make a purchase.
My conversion to sale ranges from 3.5% to 13% and I'm in 1/2 dozen shopping comparison sites. Overall I avergage between 6-7%.
The solution is simple and uses asp, cookies and a couple of mssql tables and a handful of stored procedures.
I'd be willing to share the code; sticky me if you're interested.