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Summary of Dr. Alan Rimm-Kaufman study referenced by Jakob Nielsen

Lag time between site visit and conversion, study of AdWords



4:04 am on Sep 15, 2005 (gmt 0)

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month


Summary: Users often convert to buyers long after their initial visit to a website. A full 5% of orders occur more than four weeks after users click on search engine ads.

Of course, we all knew this already due to EFV's frequent mention of the phenomena. ;)

The UseIt.com site is a pretty good reference for content creators.


6:19 am on Sep 24, 2005 (gmt 0)

10+ Year Member

Nice find WebWork.

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