Welcome to WebmasterWorld Guest from 54.196.244.45

Forum Moderators: buckworks

Message Too Old, No Replies

Do pictures sell?

Considering photo gallery instead of boring line description.

     
5:57 am on Sep 24, 2002 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 16, 2001
posts:2006
votes: 0


Hi, other than my "Featured Products" row, all my other products just have a title, quantity available, price, and an add to cart link. Do you think a photo gallery would create more clicks to the description portion? the idea is:

<tr>
<td>thumb1<br>price</td>
<td>thumb2<br>price</td>
<td>thumb3<br>price</td>
</tr>

Titles would be in the thumbnail alt and the price link. Any comments?

1:11 pm on Sept 24, 2002 (gmt 0)

Senior Member

WebmasterWorld Senior Member korkus2000 is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Mar 20, 2002
posts:3732
votes: 0


In my own personal experience I want to see the product. If I have to click around looking for the product picture I will soon leave. I know most large shops that are very successful use a thumbnail.
1:36 pm on Sept 24, 2002 (gmt 0)

Administrator

WebmasterWorld Administrator rogerd is a WebmasterWorld Top Contributor of All Time 10+ Year Member

joined:Aug 2, 2000
posts:9685
votes: 0


I agree with korkus, pics are necessary to sell. The only exception I can imagine is a long series of identical or similar looking products - in this case, a single pic with a listing of variants would probably be better. A bit trickier from a dynamic page generation standpoint, of course...
1:44 pm on Sept 24, 2002 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:Apr 3, 2001
posts:1609
votes: 0


Even when searching for exact model number, I like to see a picture, just to "make sure". It increases the comfort level.
2:33 pm on Sept 24, 2002 (gmt 0)

Preferred Member

10+ Year Member

joined:Sept 7, 2001
posts:608
votes: 0


"A picture is worth a thousand words"

I did a study last year comparing sales of items with pictures vs those without - don't remember the exact result, but it was hugely slanted toward the pictured items.

Get a digital camera and start clicking.....

2:52 pm on Sept 27, 2002 (gmt 0)

New User

10+ Year Member

joined:Sept 27, 2002
posts:2
votes: 0


Pictures are king almost regardless of what you are selling. The only instance where we have seen ok success without pictures is when the company is selling known merchandise at rock bottom prices...like a closeout situation. For example, if you are looking for a Delta Faucet - Model #12345, there aren't any variations to worry about. But, if you are looking for a faucet, then the picture is a must...no description you give can help a customer differentiate from one to another. "um, there are two handles for hot and cold...a thing where the water comes out and, oh, it's shiny."

It is definitely a pain to gather pics, but the effort you put in will come back to you many times over. Without pics you are asking the customer to use their imagination...to gamble. You are also communicating that you didn't want to take the time to enhance their shopping experience. Sites look lazy without photos.

With pics, the guesswork is out, they know what they are getting and their comfort level is higher. As most in e-commerce will agree, if the customer isn't comfortable, your competitors are a click away.

7:55 pm on Sept 30, 2002 (gmt 0)

Full Member

10+ Year Member

joined:June 27, 2002
posts:286
votes: 0


not only have pics, have as clear and as many as your design allows - you wouldnt want to pick a plate design in a shop with a blind-fold on...

a nice clear pic of the product, as well as maybe a 'description' pic - maybe a close up of the fabric used on a coat, something like that - allows the buyer to get a 'feel' for a product...