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Do I Need a Business Plan for a New E-commerce SIte?

         

Shippi

6:23 pm on Aug 30, 2005 (gmt 0)

10+ Year Member



When starting a new e-commerce site, is it advised or nessicary to write a business plan?

lorax

6:45 pm on Aug 30, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



I'd advise you to write up a business plan. IMO it would be foolish to begin a business without one! :)

AdDoctor

2:02 am on Aug 31, 2005 (gmt 0)

10+ Year Member



Foolish to NOT write a business plan? How can you say that without knowing what the goals are of the website?

Are you trying to:

1. Raise money?
2. Get empoloyees on board
3. Earn a living?
4. Make some side dollars?
5. Impress your friends with a flashy site?

Whats are you goals and how will writing a business help you get closer to them?

lorax

2:22 am on Aug 31, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member Top Contributors Of The Month



>> Foolish to NOT write a business plan?

I'm not sure I read your post correctly so I'll take the risk and explain myself. It makes absolutely no sense to begin any business without a plan. You don't necessarily need to write a formal business plan - full explanations and such that you'd feel comfortable taking to a bank for $$ - but you should always take the time to write up the plan. Otherwise, you're likely to just be throwing your money/time away.

If you can afford to build an ecomm site and toss in a few drop-ship vendors and see what it produces then great. You're taking a crap shot. And maybe that industry will pay out well but what if you found an industry with half the competition and twice the profit margin? Wouldn't you rather sell their products? The point being that a bit of research can go a long way toward preventing you from wasting your time and money. Laying out the plan includes that upfront research as well as the milestones for achieving the goal.

Mall23

6:53 am on Sep 2, 2005 (gmt 0)

10+ Year Member



I got this really cool package at Staples called Business Plan Writer (sorry if this is considered an ad...mods, remove it if it is). It might be a bit too deep, but it's got cool tutorials that get you thinking.

Faith

7:11 am on Sep 2, 2005 (gmt 0)

10+ Year Member



I got similar when I started up, business plan software - but it was free from the bank. It was a step by step planner that forced you to think of all the implications of the business. Well worth it.

robotsdobetter

7:17 am on Sep 2, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



A business plan is without a doubt needed for you to really have any success. A little in sight into your company's market and what it's needs are can only benefit you. The business plan should include things such as your goals, analysis of competition, marketing, financial and targeted audience analysis.

Shippi

1:05 pm on Sep 2, 2005 (gmt 0)

10+ Year Member



Faith. . . which bank did you get the free software from?

Habtom

5:17 pm on Sep 3, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Begin with the end in mind. If you don't have an end, how would you know where you are going or you have already reached what you wanted to achieve.

Learn to love the compass and forget the clock.

Hab

Faith

7:41 am on Sep 5, 2005 (gmt 0)

10+ Year Member



Shippi, sticky mail me and I can send you the URL

delboy1978uk

1:23 pm on Sep 5, 2005 (gmt 0)

10+ Year Member



I used e-MindMaps, which you can download a free version from somewhere

A mind map is just a big tree root thing with a central concept and ideas branching out

I made my business plan using a mindmap and it suddenly organised itself into 7 categories:

Suppliers
Customers
Products
Marketing
Order
Delivery
Bank

branch out what you plan to do from these and you're half way on to a winner!

Marcia

1:41 pm on Sep 5, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'm *not* promoting the government :) but... the US Small Business Administration has a section with good information on business and marketing plans, as does the women's site they provide with gender specific help, but which has information helpful for everyone. I wouldn't for a commercial site but I think this link will be OK

Small Business Administration [sba.gov]

So does a big national chain of office type stuff have a small business section with business plan info, but I'll not even give a clue - they're not hard to find, just open the Sunday newspaper ads.

Another route if you're a registered user of MS Office software is that they may have free business or marketing plan templates available for download; they do for a number of other types of business documents and some are very good.

Some of what's in business plans may not apply to some sites, but another thing is that there are also marketing plans. Some of that may be included in a business plan, but there are some that say it's an independent endeavor separate from the biz plan and serves a different purpose.