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Summer doldrums?

It it slow, or is it just us?

     
1:21 am on Aug 5, 2005 (gmt 0)

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I'd hate to say it - it's been a slow couple of days for us. How about the rest of you? Is it just people taking off for summer or what?

The only 2 other seasons that are slow for us are christmas & near April 15 tax day!

2:06 am on Aug 5, 2005 (gmt 0)

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it's been a slow couple of days for us

I was commenting the other day how we were saying that very same thing 4 years ago. Then 2 years ago I was turned loose on our website. Last summer was ok, this summer is raging.

How are you promoting yourself?

There are reasons to analyze your month to month sales, and month to previous-year-month.

Of course it is just possible that people are on vacation. Still, I tend to want to believe that with rising gasoline prices more people are shopping from home than ever, and that will only increase.

[Add]
- I assume then you are one of those folks who vacations in December. Probably to a ski resort somewhere...
[/add]

3:55 am on Aug 5, 2005 (gmt 0)

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July was tough because of the fourth of july - from the 1st until the 6th it was slower - June, July, and August have traditionally been slower for our company - although August so far has been quite good :-)
5:09 pm on Aug 5, 2005 (gmt 0)

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It would be easier to diagnose, say if we depended on natural SERP & our rankings dropped. We run adwords & other banner ads, and everything seems the same. Except conversion drops (we haven't changed the website)...

Can't really think of anything other than seasonality (hopefully...)

10:22 pm on Aug 5, 2005 (gmt 0)

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May through the end of July are always fairly slow for me, but the last couple weeks have been picking up fairly well.
11:13 pm on Aug 5, 2005 (gmt 0)

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was a little slow last few weeks, but last 2 weeks have been picking up.
12:18 pm on Aug 6, 2005 (gmt 0)

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I know a hoard of serious ebayers, all of which say its really slow atthe moment.

Bricks and morter stores owned by friends are showing an upturn in visitors but few are spending.

12:34 pm on Aug 6, 2005 (gmt 0)

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For me it is slow compared to last month but great compared to this time last summer. I started some new advertising the other day to counteract the slowdown, and it is helping. So is being re-ranked in Yahoo (after being #1, then nearly absent, then #1, then nearly absent - over just the past month).
3:00 pm on Aug 7, 2005 (gmt 0)

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I was commenting the other day how we were saying that very same thing 4 years ago. Then 2 years ago I was turned loose on our website. Last summer was ok, this summer is raging.

Grandpa, any tips? We've tried banner ads & CPC campaigns via adwords with varying success. It's quite difficult to find something that consistently pull - the same ad can do great one month and flop the next month.

The only SEO we've done is purely whitehat (mostly onpage factors, few recip. links) and in some cases, it has worked well. However, I find SEO to be unstable (as many of us here can attest with update Florida, Bourbon, etc. etc.). I'd rather find an ad campaign that is consistent.

So is being re-ranked in Yahoo (after being #1, then nearly absent, then #1, then nearly absent - over just the past month).

Congrats on getting re-ranked, HRoth. Of course, it's much easier to find a reason for slow sales if you lose natural SERP. What we find is traffic has been consistent(with no change in ad campaign and sales pitch) - conversion is just lower.

July was tough because of the fourth of july - from the 1st until the 6th it was slower - June, July, and August have traditionally been slower for our company - although August so far has been quite good :-)

Congrats ecommerceprofit - I suppose all our customers' dollars are going to you in August! Actually, I read that retailers were reporting lower sales and blaming the hot weather (shouldn't affect websites, no?) and the crazy car incentives that make car sales go up the roof but dampen all other household purchases.