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I dont get it at all. Any body help with this or offer suggestions please.
Ebay seems to occupy the number 1 position for everything is this affecting us?
Right off the bat I would have some friends/family make some test purchases to see if your shopping cart (or whatever you are using) actually works.
You may also want to consider your payment method. Are you Paypal only? It's a big turn-off if customers can't use a credit-card in the standard fashion.
Cheap prices don't sell a product (although it certainly helps). Do you have good pictures, description, etc?
Does the site look "unsavory"? Do you have obvious and clear contact information. A terms and policy page covering returns, etc? Are your terms bad? i.e.- no returns period
How old is the site? Are your visitors human or is your traffic nothing but bots?
etc., etc. etc.
There are many other factors. Do some searches on "sales conversions".
Assuming a conversion rate of 1% (just an example, could be much higher or lower depending on what you sell!) you need 100 to achieve a sale.
Prices can be too low. Your visitors might think your goods are low quality, you'll be gone tomorrow etc.
There's no reason to undercut your competitors by a huge margin. Try increasing your prices, so that you are just a little cheaper. Even if sales don't increase, you'll be making more money!
But right now it is slow for me. People are on vacation and others are starting to have to buy stuff for their kids for school, so they don't have much money left over to buy my widgets. I have noticed the usual (for me) dip in traffic for this time of year.
Are those the keywords YOU want to be found on or the keywords your potential customers are searching on?It's no use to rank #2 or #3 for 'widgets' if you only sell green widgets with blue dots. It would be better to have a good ranking for 'green widgets with blue dots'. Wordtracker might be a good solution for you to determine what your best keyword is.
Off course, all suggestions already made are also true. Make sure your website can be trusted and be clear in contact information, refund policies, terms & conditions etc.