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good metric. That would require consistency. And consistency is not something that is common in merchant services.
In fact, it is possible for the same merchant service provider, agent, ISO, or whatever to offer different rates and fees to each and every one of their customer… like I said, no consistency.
Your question is a little broad. The rates and fees you will pay will depend on which third-party processor(s) are able to underwrite your business. Your personal credit, business history, product, industry, return policies, etc. will all have an affect on the rates and fees you would be able to expect.
The transaction fees are based on the type of risk and the business model. Certain types of businesses are considered risky by Visa and MasterCard standards therefore will require a higher merchant discount rate depending on the risk factor.
If you maintain your account in good standing and establish a repo with your processor and maintain your chargebacks below (Visa) 1% for domestic accounts and 2% for international accounts, you might be able to negotiate your rate with your processor.