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Online shop using paypal - no sales why?

online for 3 months 200 hits per month

     
8:55 am on Jun 4, 2005 (gmt 0)

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I have create an online shop using paypal as the payment method - I have been getting on average 200 hits per month with about 80 hits on the add to cart buttons,

But no one is completing the transactions -
I have completed a transaction myself just to check that all is well, (as is)

any one else had this experience with paypal

any ideas would be fantactic

9:13 am on June 4, 2005 (gmt 0)

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That makes around 600 visitors that haven't bought anything. It's probably just coincidence that of those 600 nobody decided to buy.

I launched a new website about 3 months ago as well and since then had about 5 000 visitors. And up to yesterday I never had a sale as well, but then the one visitor I needed showed up and bought enough to earn me 35 $ in commission.

So my earnings per 1 000 visitors suddenly went from 0$ to 7$. My advice is not to worry that you are doing something wrong with your shop, but just to try and get more visitors.

12:31 pm on June 4, 2005 (gmt 0)

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In some markets people are really turned off by paypal. It may also be that your traffic isn't very good. Or, your page might not be convincing people

Set up an exit popup and ask visitors why they didn't purchase. Offer something free for their comments if you can.

2:14 pm on June 4, 2005 (gmt 0)

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In some markets people are really turned off by paypal

In most cases this is absolutely right. PayPal is a great alternative method but I would really suggest offering it as one form of payment and adding a proper shopping cart.

2:58 pm on June 4, 2005 (gmt 0)

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Paypal is a nice supplement but it should not be the only payment method you offer. The perception with Paypal only is "amateur". Paypal is beta testing a Virtual Terminal screen for accepting credit cards manually, but that will not be released for some time. Paypal does have its own shopping cart system, but it is not very sophisticated. Maybe that is what you were referring to chris_w. But one can just as well accept Paypal payment using a shopping cart that offers Paypal as one of the payment methods.
3:09 pm on June 4, 2005 (gmt 0)

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Not that this applies here (it probably doesn't) but some sites offer unsaleable goods.

I mailed my old French girlfriend a big soup-bone for her dog once, US parcel post.
By the time it got there, it stunk up her whole house. The dog still wanted it. Go figure. -Larry

4:01 pm on June 4, 2005 (gmt 0)

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I mailed my old French girlfriend a big soup-bone for her dog once

Well gosh, you are just a hopeless romantic aren't you? :)

4:14 pm on June 4, 2005 (gmt 0)

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You could experiment with pricing, free offers, etc. to drive the first few sales. If you are selling physical goods, you may want to put your shipping prices up-front for the customer. (Some people may be ptting items in the cart just to see if they can find the total price, even if they aren't ready to buy.)
6:22 pm on June 4, 2005 (gmt 0)

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I have been selling online for years now and have never once taken paypal, only ever on ebay!

If you are going to sell successfully online I really believe you need a merchant account.
Ultimately ask yourself this;
What kind of business in today's world cannot take a credit card?

11:33 pm on June 4, 2005 (gmt 0)

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I have been selling online for years now and have never once taken paypal, only ever on ebay!

In past 5 years one or two people have mentioned PP. But we're not dealing with the beanie baby Ebay set.

I may be way off base, but to me seeing Pay Pal on the front page of a website is like going into a brick/mortar store and seeing a sign that says,

"We Take Food Stamps."

(am I wrong?)

11:43 pm on June 4, 2005 (gmt 0)

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I'm usually the odd man out but here's my take on PayPal. I dislike giving out my CC online unless there's no other option. By using PayPal I am limiting my risk by only providing one website with my CC and banking information. Having said that I also think a site doesn't look professional enough unless payment via CC is an option. Even if I don't want to give the site my CC at least I know they've taken the time to appear legitimate and permanent.
11:48 pm on June 4, 2005 (gmt 0)

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I think it has to do more with paypal's terrible layout. If they don't have a paypal account, it is pretty much over. It is hard to see on the page that you can pay without using a credit card.

Then you've got the paypal logo all over the place which distracts people...they aren't sure if they are still on the right site. People need things consistent. If paypal would just make it transparent like a normal merchant account, where the buyer didn't know they were actually using paypal, it would be the best thing ever.

A site like webmasterworld has no problem using paypal as everyone knows about it, trusts it, and knows how these things work. The more technologically knowledgeable the group you target is, the better it will do. The average person looking to buy a book or a vitamin will be turned off more often than not.

12:36 am on June 5, 2005 (gmt 0)

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If they don't have a paypal account, it is pretty much over. It is hard to see on the page that you can pay without using a credit card.

You are probably looking at a checkout page designed for users who have accounts. Most customers without a PayPal account will see the first page of PayPal's Account Optional checkout, which displays credit card logos on one side and has a PayPal login option on the other.

6:24 pm on June 5, 2005 (gmt 0)

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I had about 12,000 hits last month and got about a dozen sales. So when you say you get 200 hits a month I would not expect much at all in the way of sales. A large number of hits are from search engine spiders; a large chunk are from Google etc where the person is looking for discussion of a widget--not interested in buying the widget at all... You need to look more closely at these hits and see exactly what you have. Does your host offer Webalizer or something like that?
4:08 pm on June 6, 2005 (gmt 0)

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The relationship between how many people visit your store and how many buy is a topic of much debate. Many people wrongly assume it's about 1% - the actual number can be much higher or lower.

With websites, you must also determine where the traffic is coming from. Qualified traffic is worth much more than unqualified ones, i.e. people who surf the net to surf the net, young people with no credit cards, etc.

10:35 am on June 7, 2005 (gmt 0)

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Its strange you know people set up a site and expect instant sales, I figure its due to the press publishing all the hype.

Not all sites are a success, Ive had my share of failures.

Some items just wont sell on teh web, Id steer clear of paypal thoug it looks distinctly kiddie.

Sticky me your URl and Ill take a quick look.