Sports Products

[shahed]

I have many e-commerce clients selling diff products(grocery, jewelary, herbal products, CD/dvd) etc. I never had trouble marketing these sites. I do read these forums and articles and they help me. Now this new client who is selling baseball bat/ball, jerseys etc. we are having lots of problem. We started with SEO and PPC, but no success at all. Most of the keyword are expensive and customer dont buy them also. I know these are young people who would browse a lot, but it will cost my clients. I'm looking for ideas now// anyone has ideas what else I can do?

[maherphil]

i might try an offline program to reach the young demographic that is your core. Hire a flyer distribution company to hit a college, concert, or the parking lot after a sporting event, etc...

[eeiioo]

Sports equipment can be a tough sell online since most people need to try on the glove, swing the bat, etc...

Plus if you are dealing with a younger demo they want it now. Not in 3 to 5 days. The obvious way around that is discount prices or unique products that they can't get in person.

I would be very precise with my advertising. You need to know what the consumer is looking for when they land on your promo page. "General sporting goods" isn't good enough.

[fiu88]

I ran into alocal hockey equip. store thjat I later found out was HUGE on Ebay...they do specialize..in goalie equip.....that what I thinkthe kety is...specialize...ebay it, or choose VERY specific keywords for PPC

[shahed]

ya PPC I will research more and only bid on specific keyword. froogle and yahoo products are giving me some clients. I will try ebay soon