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I have had an experience with an ecommerce site. After few months of struggle, it has finally started making true sales.
I would like to know what could be the best thing people want to buy from Africa as I want to start another ecommerce site selling items from Africa.
The point was not in fraud. Every continent has its uniqueness, and if you think a bit more logically there are some items which can come only from Africa. Nobody will purchase technological products from Africa. . . I wouldn't do the same too.
There are still some products like African Books, Songs and similar items. What do you have in mind?
I'm faced with a similar question related to another part of the world, but the thought process is bound to be very similar. The basic concept is simple: Sell stuff that isn't (readily) available elsewhere.
One general category are products from materials that don't "grow" elsewhere. This category has three large subcategories:
* Minerals (generally: "stuff from the ground")
You may not have access to expensive items like diamonds, but there are enough other possibilities. Those ugly lamps from a piece of himalaya salt have been a big hit in certain circles. Maybe you'll find something in your target area with similar potential.
* Animal products
Watch out for protected animals, so rhino horn is certainly out of the question. But even if you concentrate on domesticated animals, there should be a few options. Just as an example I could think of products from camel hair harvested in north africa to find a solvent audience (luxury or at least semi-luxury clothing). Other and less commonly known animals may also produce marketable materials.
* Plant products
Local plants can produce materials for many uses. Exotic food items? Fibers with special properties for clothing? Fruit, roots, or plant extracts with nutritional or even medical (resp. alternative medical) uses?
The second large category is stuff that people there make in other ways than people elsewhere. In most cases this path will lead you to arts and crafts in the most general sense. And of course the originality of the products can be marketed even better if they're made out of local materials, as outlined above.
All that said, "Africa" is a very large and diverse continent. Do you really want to cover all of it, or are you going to focus on a specific country?