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I was wondering if any one here has ever set up a second site selling the products that you sell on another website. Difrferent name etc. The stock is already there, all it would need is a second website. Presumably people that don't buy from me buy somewhere else, and having 2 websites would increase the chance of them buying the goods from me.
ANyone ever tried this, or have any ideas?
If you are looking to sell as much product as possible in the shortest amount of time, burn and turn. Focus different sitres on different keyword sets, avoid dupe content penalties.
Look at Yahoo! Stores - there are guys who have 5-10 Yahoo! Stores selling the same products, even at different prices. Same with froogle, lots of people have snuck there products in there multiple times under different storefronts.
Some people do genuinely believe that if you pay a higher price, you are getting a better product. Others want the lowest price and instinctivly think that a low brow looking site will provide that lowest price. Then there is every flavor in between.
I wouldn't make carbon copies of your site, but using the same product on sites with different feels would probably work very well.
And for the record, yes, I have overseen the operation of two sites with the same product but different feels and it worked very well for those sites.
- our original site contains a broad range of products within its industry. A spin-off site would concentrate on only one category of products within the broader range making it easier to market for SE's
- besides look & feel, we will have the opportunity to organize the products differently, which in our case could be very helpful
IOW's, we would not be simply mirroring the parent site with a different look & feel (which I see nothing wrong with short of massive spamming). We would be taking a sub-category of the parent site and focusing on it for the spin-off site.
I was thinking of using the old design on the new site. I need to look at the existing site, it somehow feels 'old'. I thought it used to look 'fresh', but it's a good design and i'm reluctant to change it. Is it just me, or does anyone else ever get this feeling? Ebay and amazon never make any major changes, so i guess that i should just stick with the design i've got, as it seems to work.
How often does any one change the appearance of there website, mines been the same for about 10 months?
If your site is working and only 10 months old I'd be very disinclined to mess with it. However, you are saying that it somehow feels old. To me, one of two things are happening.
Either you've been looking at the same site as a designer for long enough that you kind of get sick of it after a while, even if there is nothing wrong with it (I know that's happened to me). OR, the site really is becoming dated. When a site starts to look behind the times and/or neglected that's when it's time for a facelift.
Sites that are, just to pick a number, three years old or more can start to look dated because the underlying technology changes. Wider adoption of broadband, CSS, larger monitors, improved shopping cart software, have all contributed to changing how we think web sites can and should look (and feel).
Remember that the look of amazon and eBay was adopted after much research and investment. They are not going to change unless the research says they should. When that happens, rest assured, they will change.
Getting back more on topic, when I build my spin-off sites I plan to definitely give them a different look. I want to try different strategies (graphically, organizationally, promotionally) to see how they fair vs. what I've already done.
OTOH, behind the scenes a doubt much will change.
A side question, what about becoming an affiliate with your competitors? The rationale being, if my site doesn't hook 'em but the competition's does, a 5-8% commission on their sale is better than nothing. Or is it?
This is the basis of all advertising and marketing ...2 or more sites is just like 2 or more package designs..
Works a treat ..ask unilever ...danone ..nabisco etc ..
leosghost, this is what I was thinking, in the UK Bold and Daz washing up powders are made by the same people same, no doubt they make it for 'Tesco Value' Boxes etc. as well.
I'll definately be going with a new look and feel on the new site