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I ask because the last couple of months for one of my sites has been similar and have seen changes in all of the above.
Last April was slower than last March for me also. People are going outside more because the weather is better, so they online as much.
A lot of repeat customers with LARGE orders. Lots of $200+ orders.
Most are $20-40-ish
Some new products, but they aren't the sellers.
Tweaks to the website, but all backend stuff.
Hits are increasing slowly, but purchasing is increasing faster. Lots of incoming links from MSN and Yahoo. Before it was nearly all only Google. There are still a few abandoned carts I want to recover though, but you can never get rid of all of those.
We've been PR4 on G since the first year.
One thing that I know I did that helped a ton is add content related to the products, review / article type pages about 100 words max and linked them back to the product that has helped the most.
Things have settled and they seem to be normal now. The usual order numbers will be back in few days.