Forum Moderators: buckworks
2) Ratio between those who start filling their shopping carts to those who actually register an account to proceed with purchasing
3) Ratio between those who register and those who finalize the order
We found that the third ratio has a serious problem, therefore we placed an online support function once the user registers.
Be aware that placing the support without determining the objectives would get you lot of junk cases in which people who are not even prospects waste your time.