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As you can see my problem is number 1 is just the right price. What should I be looking for from and SSL certificate or is one just the same as another, why spend more?
i would never go with anyone other than verisign, or, if on a tight budget, thawte.
it obv. depends on what industry you are in, but in ours - travel - we need every confidence help we can get, and a name like verisign works wonders.
brand. imo, there is something reassuring for a buyer knowing he is being protected by the world's biggest ssl provider. and of all of these brands above, the chances are more likely he knows about verising than the others.
[edited for clarity]
I think that you are right about people not checking the certificate, I know that in the past I haven't. I have only just started checking as I have been looking into ssl.
Thank you for all your input.
For example, Verisign has already been installed on almost all the browsers out there. You can actually issue you own cert - either thru your server or thru someone like cacert.org. You will get 128bit encryption, but the cert needs to be trusted on that computer first. And the general public does not really know what this means.
GeoTrust has a slightly less browser installation base than the other major CAs. The main difference is that the GeoTrust certificate was not included in the IE 5.0 release, whereas most of its competitors were (Verisign, Thawte, Comodo, etc...). IE 5.0 users make up an estimated 3% of the Internet population.
I have been working on compiling CA data into a comparison web site. If you are interested, sticky note me and I will reply with the URL.
Really was pretty easy...only drawback being the odd URL in the address line. (host/username/page instead of mysite/page)
Had to turn off Frontpage extensions and make sure I called all images using the [host...] path.
This probably violates some logo license agreement and no body has bothered me on it.
However, for Joe Blow Average consumer, they just care about the padlock, and don't care or understand certificates anyways.
For us, we have one holding company, and upon checkout from our various subsiduaries (different websites), they are routed to our holding company payment gateway. That way one certificate is shared amonst all my websites.
Here is the latest market share info for the major certificate issuers.
As you can see, verisign is losing market share due to it high prices.
[edited by: lorax at 8:48 pm (utc) on Mar. 15, 2005]
[edit reason] delinked [/edit]