I opened an ecommerce site in December. I started an adwords campaign until I reach the desired SE positions.
I averaged 1 sale every two days for January - February.
Then all of the sudden sales have dropped. I haven't had a sale in two weeks now. I am trying to think of things I may have done or other reasons for this problem. I tweaked my adwords campaign slightly, did away with mandatory account to place an order. I noticed people leaving on the popup product images. I increased product image size for better detail. I slightly reorganized my products into more descriptive categories.
I set up image & page caching to increase site speed.
My total hits have dropped slightly. The funny part is I am still getting almost daily account signups, just no orders. I went through the order process and everything seems fine. I even went through it on a computer at work with no problems.
I offer free shipping on orders of $100 or more and a low rate below that.
What am I doing wrong?
Site is in profile if anyone wants to have a look.