Overall, the study found that approximately one out of every two online purchases is preceded by research on a search engine. In the case of the travel segment, nearly three out of four travel buyers consulted search engines before making a purchase.
1:29 pm on Mar 3, 2005 (gmt 0)
All the more reason that content is king, especially content directly related to the product.
3:07 pm on Mar 3, 2005 (gmt 0)
That's an interesting study. What caught my eye was the statement that most buyers complete their purchase-related search-engine research two or more weeks before they buy (54.7% in the case of travel, where only 23.8% bought during the same session.)
5:51 pm on Mar 3, 2005 (gmt 0)
11:50 am on Mar 4, 2005 (gmt 0)
this is even true to all corporate purchase as well.
I read this research explaining that most of corporate purchase decisions are preceeded by search for that product online. It can be manufacturers' webite or a product comparision study.
6:10 pm on Mar 4, 2005 (gmt 0)
Well I have always known that that is the way I shop.