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how to make the press to write about you?

[Morgenhund]

Has anyone experienced the situation when the press has written about your site -- without paying them, just by issuing a press release or even without press release? What was the reason?

[troels nybo nielsen]

Lots of members have been interviewed about their websites. Why and how? Well, uniqueness of some kind may help. If your website is fundamentally the same kind as thousands of other websites the chances are very limited.

[topr8]

take a journalist out to dinner or send them free samples ... always a good start!

[lorax]

Give your local community some benefit from your business - donate to Girl Scouts, give away some of the product, get active in some community group that is directly or tangentially related to your business.

[Morgenhund]

Thank you for your answers. Actually, once one paper had written about our site (without any interference from us). What was the pain, they:

- misspelled our domain name (bastards! :)
- if even the hadn't, the auditory of this paper consisted of people, who were never interested in our blue gadgets, since we're selling pink ones. But journalists wrongly considered our site as selling the blue ones.

So, in the future I would like to influence, control and direct such publications self.

[jetnovo]

My company's had press coverage for two sites.

One was for a high profile local high school, and coincided with the launch of their 2005 curriculum (so I guess our press-release piggy-backed on the bigger news - as the site contained all information on the curriculum it was relevant that it was mentioned in the news article, which focused on the school's "progressive nature").

The second was for the release of a Government information website. We made the local paper for that, as being based in a small town (pop 50,000), it was "news" that we had won a nationwide tender process to build this government site.

So, those are two possible angles you could take. Good luck!