Conversion Rates by Month

fluctuations

[stevenmusumeche]

What experience do you have with conversion rates over the course of a year? One site of mine was converting at over 5% in November and December, but is now converting at less than 1%. I haven't made any significant changes. Is this normal?

[iJeep]

Mine seems to stay pretty consistant throughout the year. Partly it would depend on what you sell.

Also, if you don't have a large number of people coming to your site every month the sample size might not be large enough to compare statistics like that.

[Essex_boy]

That doenst seem unreasonable, do you sell items that are given as gifts? That may explain the increase in December

[desertjedi]

I sell womens/juniors clothing. November and December are the "hottest" months of the year. Jan and Feb are the "coldest". I don't know my stats but I'd say you're experiencing seasonality.

Think of it as "shopper's rigormortis" - makes it very hard to pry money from their grasp. You may also be up against malls that are "dumping" their inventory.

Gary